Dramatic Shift in Marketing Reality
uploaded by ScholzundFriends at youtube.com
Companies, marketers and advertising agencies are facing a dramatic...
Seth Godin: Sliced bread and other marketing delights
uploaded by TEDtalksDirector at youtube.com
http://www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
http://www.ted.com/index.php/talks/top10
Twitter in Plain English
uploaded by leelefever at youtube.com
A quick and plain English intro the micro-blogging service Twitter. Follow us: http://www.twitter.com/commoncraft
This video comes in an unbranded "presentation quality" version that can be licensed for use in the workplace. http://www.commoncraft.com/store-item/twitter
Identifying "The Long Tail" - Chris Anderson
uploaded by ForaTv at youtube.com
Complete video at: http://fora.tv/fora/showthread.php?t=453
"Wired" editor and author Chris Anderson explains his theory of "The Long Tail," using the music and film industries as examples.
-----
You know something is up when an audience member is taking cell phone photos of the presenter's slides for instant transmittal to a business partner.
Chris Anderson does have killer slides, full of exuberant detail, defining the exact shape of the still emerging opportunity space for finding and selling formerly infindable and unsellable items of every imaginable description. The 25 million music tracks in the world. All the TV ever broadcast. Every single amateur video. All that is old, arcane, micro-niche, against-the-grain, undefinable, or remote is suddenly as accessible as the top of the pops.
"The power law is the shape of our age," Anderson asserted, showing the classic ski-jump curve of popularity - a few things sell in vast quantity, while a great many things sell in small quantity. It's the natural product of variety, inequality, and network effect sifting, which amplifies the inequality.
"Everything is measurable now," said Anderson, comparing charts of sales over time of a hit music album with a niche album. The hit declined steeply, the niche album kept its legs. The "long tail" of innumerable tiny-sellers is populated by old hits as well as new and old niche items. That's the time dimension. For the first time in history, archives have a business model. Old stuff is more profitable because the acquisition cost is lower and customer satisfaction is higher. Infinite-inventory Netflix occupies the sweet spot for movie distribution, while Blockbuster is saddled with the tyranny of the new.
Anderson explained that we are leaving an age where distribution was ruled by channel scarcity - 3 TV networks, only so many movie theater screens, limited shelf space for books. "Those scarcity effects make a bottleneck that distorts the market and distorts our culture. Infinite shelf space changes everything." Books are freed up by print-on-demand (already a large and profitable service at Amazon), movies freed by cheap DVDs, old broadcast TV by classics collections, new videos by Google Videos and YouTube online. Even the newest game machines are now designed to be able to emulate their earlier incarnations, so you can play the original "Super Mario Bros." if so inclined - and many are. "I'm an editor of a Conde-Nast magazine [Wired] AND I'm a blogger," said Anderson. In other words, he works both in the fading world of "pre-filters" and the emerging world of "post-filters." Pre-filtering is ruled by editors, A&R guys ("artist and repetoire," the talent-finders in the music biz), studio execs, and capital-B Buyers. Post-filtering is driven by readers, recommenders, word of mouth, and buyers.
Will Hearst joined Anderson on the stage and noted that social networking software has automated word of mouth, and that's what has "unchoked the long tail of sheer obscure quantity in the vast backlog of old movies, for example." Anderson agreed, "The marketing power of customer recommendations is the main driver for Netflix, and it is zero-cost marketing."
"By democratizing the tools of distribution, we're seeing a Renaissance in culture. We're starting to find out just how rich our society is in terms of creativity," Anderson said. But isn't there a danger, he was asked from the audience, of our culture falling apart with all this super-empowered diversity? Anderson agreed that we collect strongly and narrowly around our passions now, rather than just weakly and widely around broadcast hits, but the net gain of overall creativity is the main effect, and a positive one.
Questions remain, though. "Digital rights is the elephant in the room of freeing the long tail." Clearing copyright on old material is a profoundly wedged process at present, with no solution in sight. Will Hearst fretted that we may be becoming an "opinionocracy," swayed by TV bloviators and online bloggers, losing the grounding of objective reporting. Anderson observed that maybe the two-party system is a pre-long-tail scarcity effect that suppresses the diversity we're now embracing. Much of how we run our culture has yet to catch up with the long tail - Stewart Brand, The Long Now Foundation
Will It Blend? - iPhone3G
uploaded by Blendtec at youtube.com
Tom uses his new iPhone3G to stay organized. Watch what happens when he tries to blend his old iPhone.
See Ebay Auction:
---- Item number: 170245781777 ----
The Machine is Us/ing Us (Final Version)
uploaded by mwesch at youtube.com
"Web 2.0" in just under 5 minutes.
http://mediatedcultures.net
This is a slightly revised and cleaned up version of the video that was featured on YouTube in February 2007.
I considered releasing it as an "eternal beta" in true Web 2.0 style, but decided to let it stand as is and start working on future projects. Many of my future videos will address the last 30 seconds of this video (the "rethink ..." part).
Thank you all for the helpful comments on the earlier draft. It has been a great experience to connect with so many people interested in
similar issues.
Once again, there are higher quality versions available for download:
Windows Media File (55 MB):
http://www.mediafire.com/?2wnmpy2ibz1
Quicktime File (96 MB):
http://www.mediafire.com/?axhbjnmw4yn
Mojiti Version (for comments, translations, etc.):
http://mojiti.com/kan/2743/5984
This work is licensed under a Creative Commons
Attribution-Noncommercial-Share Alike 3.0 License. So you are welcome to download it, share it, even change it, just as long as you give me some credit and you don't sell it or use it to sell anything. I received many more positive comments than negative about the song choice (great work Deus!), but if you are one of those who does not like the song just download the video and change the audio track to your liking.
The video was created by me (Michael Wesch), working alone from my house in St. George, Kansas. I used CamStudio for the screen captures and Sony Vegas for the panning/cropping/zooming animations. Someday I might make a video tutorial for those who are interested.
Social Media in Plain English
uploaded by leelefever at youtube.com
A simple story that illustrates the forces shaping social media. This video comes in an unbranded "presentation quality" version that can be licensed for use in the workplace. http://www.commoncraft.com/store-item/socialmedia
Blogs & Corporate Reputation
uploaded by nzbearus at youtube.com
Rob Neppell, president of Kithbridge, Inc. discusses how blogs can impact corporate reputations on the new Fox Business channel.
How to sell soap
uploaded by Thomasz68 at youtube.com
A short movie about viral marketing produced by vm-people, a company based in Berlin, Germany www.vm-people.de
bloguerrilla - Guerrilla Marketing
uploaded by bloguerrilla at youtube.com
www.bloguerrilla.it An unconventional blog to talk about Street, Ambient, Ambush, Viral, Buzz and Guerrilla Marketing.
Social Bookmarking in Plain English
uploaded by leelefever at youtube.com
A short explanation of the features and benefits of Social Bookmarking sites like Delicious.com.
This video comes in an unbranded "presentation quality" version that can be licensed for use in the workplace.
http://www.commoncraft.com/store-item/bookmarking-plain-english
Layar, worlds first mobile Augmented Reality browser
uploaded by malens at youtube.com
http://www.layar.com
The first mobile Augmented Reality browser premiers in the Netherlands
Five Dutch content providers to participate in the worlds first AR browser
AMSTERDAM, Tuesday June 16th, 2009. Mobile innovation company SPRXmobile launches Layar, worlds first mobile Augmented Reality browser, which displays real time digital information on top of reality (of) in the camera screen of the mobile phone. While looking through the phones camera lens, a user can see houses for sale, popular bars and shops, jobs, healthcare providers and ATMs. The first country to launch Layar is The Netherlands. Launching partners are local market leaders ING (bank), funda (realty website), Hyves (social network), Tempo-team (temp agency) and Zekur.nl (healthcare provider).
How it works
Layar is derived from location based services and works on mobile phones that include a camera, GPS and a compass. Layar is first avaliable for handsets with the Android operating system (the G1 and HTC Magic). It works as follows: Starting up the Layar application automatically activates the camera. The embedded GPS automatically knows the location of the phone and the compass determines in which direction the phone is facing. Each partner provides a set of location coordinates with relevant information which forms a digital layer. By tapping the side of the screen the user easily switches between layers. This makes Layar a new type of browser which combines digital and reality, which offers an augmented view of the world.
Dutch launch
The premier launch is for the Dutch market. Launching content partners are ING (ATMs), Funda (houses for sale), Hyves (social network hot spots) Tempo-team (jobs) and Zekur.nl (healthcare providers). Layar will be launched per country with local content partners in order to guarantee relevent results for the end user. SPRXmobile is planning further roll-outs, together with local partners, in Germany, the UK and the United States this year. SPRXmobile wil continue with regular releases of new layers after each local launch. The Layar application will be available via the Android Market. Other handsets and operating systems are in development with a prime focus on the iPhone 3G S.
SPRXmobile
Layar is developed by SPRXmobile, a mobile innovation company.
Eventually, the physical and the virtual worlds will become one. Many visions on Augmented Reality have already been developed, but we are proud to be able to bring this one step closer to reality, says Raimo van der Klein, co-founder of SPRXmobile.
More information:
http://layar.eu en http://www.sprxmobile.com.
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