A Collection of Social CRM Videos Part 1 - Concepts & Terms

Hot Topic Roundtable: Social CRM

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Social CRM is getting a lot of buzz these days. Vendors are clamoring to add it to their platforms and companies are hungry to incorporate it into their customer strategies. Three experts Bill Band of Forrester Research, Brent Leary of CRM Essentials, and author Paul Greenberg discuss the strategic and vendor landscapes of the emerging sCRM market in part one of 1to1 Media's Hot Topic Roundtable on social CRM. In part two,Bill, Brent, and Paul will discuss the future of social CRM and how companies can avoid past CRM mistakes when implementing social CRM into their business.

Social CRM: Challenges and Opportunities

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In part two of 1to1 Media's Hot Topic Roundtable on social CRM, Bill Band of Forrester, Brent Leary of CRM Essentials, and author Paul Greenberg discuss the challenges and opportunities social CRM brings to the marketplace. They also predict the future of the concept, and make distinctions from CRM implementations of the past.

Traditional vs Social CRM

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Inspired by an article by Brent Leary, I decided to give some concrete examples of how Traditional CRM approaches measure up with Social CRM approaches. In this 1 Slide Summary John M. Perez walks you through examples of Prospecting, Business Process Automation, and Storage of Customer Information in your CRM system. He presents 2 examples of these CRM attributes in a Traditional CRM Strategy vs. a Social CRM approach. Recommending that a good blend of both will be required in order to implement a successful CRM Business Strategy.

The CRM Magazine / destinationCRM Social Media Maturity Model

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In June 2009, destinationCRM published a view of how CRM and Social Media would evolve over the next five years. There are a lot of things to like about the model, and a few questions that are raised as well. Here are some thoughts...

Paul Greenberg with Bill Band

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In this podcast Paul Greenberg interviews Bill Band, Chief Analyst, Head of CRM Practice, and leading edge social media analyst with Forrester Group, talks about Social CRM - is it real? Where is it going? What does the future hold for it?

Part 2

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Social CRM is a whole new dynamic - a way of approaching and cultivating customer relationships that's focused on people instead of tools, collaboration instead of control, and valuable experiences instead of transactions. How are these new expectations changing the game, and what role do we play in the evolution? Source: http://radian6rockstars.eventbrite.com/

Leveraging Social CRM: Business TV Channel examines systems

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This Business Online TV show features expert advice from Robb Hecht, Sr. Management Consultant, IMC Strategies, as he reveals how to leverage social media in ways that will help ensure success. Here, you'll find expert business advice from this expert on how to assess the needs of your target customers, the objectives of your brand, and the relationships you want to build with your customers before you commit to the technology. You'll also find out: - Critical thoughts from Groundswell that will help you leverage social media - How to use the POST system - people, objectives, strategy and technology - There are lots of people jumping into social media - learn how to do it right - Find out what you need to know before looking at the technology - Learn how to use technologies in the digital world properly to connect with customers Join Rob Hecht in this business online TV show to hear more about Groundswell and POST, including how to build them into your business. See it now!

Rockstars of Social CRM @ E20CONF / Boston

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Vimeo is a respectful community of creative people who are passionate about sharing the videos they make. Use Vimeo if you want the best tools and highest quality video in the universe.

Interviewing Bob Pearson of Dell

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Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary IMS08

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CRM is going social. CRM is no longer just about contact management and sales op automation. What we're learning is that we need to leverage the Internet - search engines, blogs, social media - to reach customers more effectively. This includes reaching out to customers to find out what's on their minds, what social networks they frequent, what topics are important to them, and how they like getting information. Social CRM adds a whole new dimension to the traditional view of customer relationship management. The focus is undoubtedly on people and not technology. It's about joining the ongoing conversations our customers and prospects are already engaged in - not trying to control them. It's about using any tool available that will allow us to meaningfully engage with more people like them. It's realizing people like doing business with people they like - and understanding we love doing business with people we trust.Brent Leary is co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships. His client list includes Microsoft, Intuit, Cisco, Research In Motion and the state of Georgia's Depart of Economic Development. Recognized by InsideCRM as one of 2007's 25 most influential industry leaders, Leary also received CRM Magazine's Most Influential Leader Award in 2004. He serves on the national board of the CRM Association, and as a subject matter expert for the Small Business Technology Task Force. He's been quoted in several national business publications, including the Wall Street Journal, Newsweek and Entrepreneur magazine. Leary writes regular online columns for Inc. and Black Enterprise magazines. He hosts and produces the popular Technology For Business $ake radio program. Leary's blog can be found at www.BrentLeary.com. Learn more about the Inbound Marketing Summit at www.InboundMarketingSummit.com