Although YouTube is the ultimate destination in getting widespread coverage on any subject, content or material, this is not always the preferred site for many musicians who are looking to promote their portfolio. True, it has more viewers, but for the discerning budding performer, there are various other websites and music streaming sites that offer musicians a more concise packaging and layout for their music.
Here are a few websites that are favorites among musicians:
- SoundCloud: This online audio distribution platform is based in Berlin and is created specifically for music oriented performers. You can upload, record, promote and share your music and original compositions. This website attracts over 175 million unique visitors monthly, while users upload an approximate of 12 hours of audio every minute. SoundCloud users can listen to as much music as they wish and can create and join other groups that provide a common space to share, discuss and provide feedback for music.
- iTunes: This music service is the default service provided by Apple for its users. It is regarded to be the largest host of online music library globally, and with its reach, it is bound to be a favorite option, especially amongst Apple fans.
- ReverbNation: Launched in 2006, this online platform has a user base of over 3.8 million musicians, fans, labels and venues in over 250 countries all around the world. This website provides tools for musicians to manage their careers and have developed many apps that help make promoting your music easier. Using state of the art technology, ReverbNation can locate and assess bands or artists for licensing and management opportunities or even to perform at bigger events like Hard Rock Café Rising and Summerfest.
- Bandcamp: This site is very user friendly and apart from helping promote your music, it goes one step further by providing Analytics so that you have access to data like which areas your audience comes from and which songs they prefer.
- com: This is a great platform for musicians who are able to reach their fans from all over the world from wherever they are by using this website. Think of it as a Skype for Bands and you can perform your gigs from wherever you are – your kitchen or your attic. This is an effective marketing tool that is free to use.
Music Xray: This music tech company started its operations in 2009 and is an online platform where musicians can upload their music and submit their work to the professionals in the music industry to give it a listen. It uses new technology – Quant Metrics – to help talent scouts, performers and song writers find each other for future collaborations. Musicians pay a small fee to have their work sent to industry professionals who will critique their work. Their advanced S2O software sends an alert to musicians when their music contains certain characteristics that professionals within the music industry are seeking for.
- Sonicbids: This online platform allows musicians to book gigs online and helps promote them and their music while also connecting various bands with gigs from all over.
- Reddit Music: Much of the viral music available today goes through the Reddit Music channel simply because it is the homepage for the underground. The interface allows users to share content, thereby allowing musicians to understand how their music is perceived by the outside audience.
- Spotify: this music streaming app takes music listening to a whole new level. It has almost every recorded artist in their archives and has a ‘Discover’ tool to help find new artists – which could be your big break if you’re on the music scene.
- #Music: With all the major social media websites getting a piece of the music action, Twitter isn’t far behind with its newest introduction. Just add# (hashtag) in front of your music and tweet out your tunes to connect with likeminded people who are on the lookout for new talent.